How to Enhance Customer Experience with Essential Soft Skills Training For Your Team

Featured as an Editor’s Pick on CustomerThink.com

When products, prices, and services are increasingly homogenized, differentiation often comes down to customer experience.

One customer experience survey discovered that nearly half of consumers say it’s more important than price when determining which brand to buy from.

It can also be the factor that pushes potential customers out the door.

One analysis found that 61 percent of customers will switch brands after a bad experience, making engaging and connecting with customers from the first interaction more important than ever.

In this environment, it’s unsurprising that 92 percent of companies say that soft skills are more important than hard skills when evaluating new hires.

Soft skills are also in short supply. Employers frequently struggle to find employees with the right soft skills, and many employees feel unrefined in this area.

Fortunately, soft skills are not innate. They can be taught, and businesses looking to provide the best customer experiences can equip employees with soft skills.

What Are The Critical Soft Skills in Customer Service?

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