I vividly remember while taking a break from my corporate role in the Australian aviation industry, I traveled to France with my niece Olivia to attend an immersion course at the prestigious Institut de Français. In the small coastal resort town of Villefranche-sur-Mer in the heart of the French Riviera. Overlooking the Mediterranean a deep soak in the French language was a brilliant change from the rigors of corporate life. But it was the unexpected connection that happened next that provided the catalyst for the real change in my journey to creating and launching the Sydney School of Protocol.

While trying to master the linguistics of the French language I met Robyn, who as a graduate of the Protocol School of Washington introduced me to PSOW. Robyn inspired me to pursue the idea of attending the Corporate Etiquette and International Protocol Consultants program. After all, style, grace and manners are binding components of not just society generally, but also of service and branding.

Back in Sydney, after graduating from Washington, I researched the market in Australia and identified a window of opportunity to introduce protocol programs Down Under. The concept of the Sydney School of Protocol was born in 2013. The goal was to offer international protocol, modern etiquette, global communications, image and presentation and customer experience programs.

The concept was an instant success, resonating with men and women seeking to enter the workplace, rejuvenate their careers, taking the next big step, returning to the workplace or updating their image and personal brand to enhance their identity.

One area of our expertise that has resonated exceptionally well with both our corporate and private clients is the development of personal and business brands. A vision to gain alignment between their personal and business brands considered as a key outcome for success in today’s competitive market.

From corporate clients to university graduates and young adults the satisfaction our team at the School has gained from working with clients who ask for help and then transform themselves and businesses, with our help is immense and gratifying.