SMU: Everything Speaks – Protocol & Business Etiquette Intelligence
We are always honored to highlight meaningful partnerships, especially those that invest in the next generation of leaders. In collaboration with the SMU Cox Folsom Institute of Real Estate and Affinius Capital, we delivered Everything Speaks – Protocol & Business Etiquette Intelligence, a customized program designed for interns and entry-level analysts preparing to enter competitive, high-stakes business environments.
This immersive experience reframed so-called “soft skills” as strategic leadership assets. Participants strengthened the foundations of professional presence through confident communication rooted in courtesy and clarity, cross-cultural and intergenerational competence, authentic relationship-building, and networking strategies that create lasting impressions. The program concluded with a refined working dinner, providing an elegant, real-time opportunity to put protocol and executive presence into practice.
The response from SMU leadership affirmed the impact:
“The SMU Cox Folsom Institute of Real Estate was honored to partner with Affinius Capital to bring the award-winning and highly prestigious Protocol School of Washington to campus. As a global leader in business etiquette, international protocol, and cross-cultural communication, Pamela Eyring equipped our students with the leadership presence and skills essential to connecting across cultures in today’s global business environment.
We are grateful to Affinius Capital and The Protocol School of Washington for their partnership and for investing in our students’ professional development and leadership growth.”
— Tosha Riddle-May, Managing Director
Every organization has its own culture, expectations, and strategic objectives. That is why Everything Speaks – Protocol & Business Etiquette Intelligence is designed as a fully customizable solution scalable for universities, corporations, private equity firms, and global teams seeking measurable impact in professional presence and leadership credibility.
If you are ready to elevate how your emerging leaders show up, communicate, and build trust in high-stakes environments, we invite you to explore our customized solutions here.
Let’s design a program aligned with your goals and the future you are building.
