Navigating the Social Side of Business
In the world of business, networking is everything. Among the most valuable venues for networking are social functions, including after-hours business cocktail parties, lunches and receptions. These events may often seem frivolous but in fact they provide opportunities for meeting new colleagues, establishing relationships and an opportunity to make a memorable first impression. Beyond mastering the art of small talk, the key to success at these events is knowing how to work a room.
That’s right. Work.
Just because an event takes place after hours does not mean you’re off the clock. In fact, the time you spend at an event may be the most valuable time you put in that day and in your career. Former GE CEO Jack Welch was known for holding cocktail parties with the sole purpose of vetting junior executives. He looked for budding professionals who knew how to make the most of the moment versus those who only had eyes for the open bar and buffet. In these events, a good rule of thumb is to always remember that someone is watching you.
However, that does not mean that a business related social function should be dreaded. Here are helpful tips for enhancing your executive presence at most any occasion.
Before the Event
Dressing for Success
Because professional attire is key to making a good first impression, wear appropriate business apparel. If you are in doubt about what to wear, take your cue from the venue and tone of the event regarding how formal to dress. You can also make a discreet call to a hotel concierge or event manager to inquire about appropriate attire.
Even if the invitation states “business casual” avoid going too casual. You never want to be the worst dressed individual at an event. This is not the time to try out new cocktail ensemble or something that would be more appropriate for a night out with your friends.
Business Cards
Be sure to bring plenty of up to date business cards with you and keep them in an accessible business card holder. You never know when a stranger might turn out to be your next important business connection and you need to provide appropriate contact information.
Always eat before you go
You were invited not because you’re hungry but because you have something to contribute. Eating in advance also allows you to avoid consuming hard to eat items and will help keep you from drinking on an empty stomach.
At the Event: Make the Right Impression
Make an Entrance
Do your best to arrive on time. If possible, try not to be the first to arrive or the last one to leave the party. If you are unsure when to leave, take note of when your host or colleagues make their exit and follow their lead.
When you enter a social function, step to the side and assess the space, looking for the location of the bar, food, and people. Navigating the room will give you an edge in knowing how to work the party. Once you decide where to go, move there with purpose. Meandering can make you appear insecure or awkward.
To Eat or Drink?
If you go to the bar, take and keep your drink in your left hand so your right hand is free (and dry) to shake when meeting others. Limit your intake at one or two beverages to avoid being labeled the “life of the party.”!
If you head to the buffet, choose foods that are eaten with a fork or toothpick so your hands remain clean. You never want to be caught with a mouthful of food when given the chance to introduce yourself to a potential new client or colleague.
Make a Smooth Entrance
If you choose to mingle, avoid approaching individuals engaged in serious conversations. Look for groups where people are open in their body language and appear friendly. Also be sure to mix it up and share short visits with colleagues you may not know as well as strangers you’ve never met. If you choose to socialize with your boss, keep the conversation professional and respect the lines of authority.
Don’t barge into conversations. Instead, move near the group, make eye contact, smile, and ask, “May I join you?
Shake hands with each individual looking them in the eye and clearly stating your name as well as theirs — “Beth, it’s great to meet you.” Repeat with each person.
When making small talk, ask about the other individual—where they’re from or if they came into town for the event. Simple questions help you learn about the person and provide topics for discussion. Remember, if a subject is inappropriate for an office setting, it remains inappropriate for social ones.
When sharing business cards, present yours so the person receiving it can read it. When accepting a business card, read it thoroughly, noting the individual’s title, company, and location, which may offer points for discussion and connection.
Making the most of a business social function does not have to be difficult. Just remain mindful that it’s a professional event and do your best to make a positive impression that will enhance your executive presence and your reputation.
Pamela Eyring
As seen in Enterprising Women - Volume 16 No. 1